Why Join?...Lessons From Geese

                                   By Sue U. Malone, Executive Director




Sue U. Malone

 There are lessons to be learned from geese. Did you ever wonder why geese always fly in a “V” formation? It’s because as each bird flaps its wings it creates uplift for the bird immediately following. By flying in this configuration, the whole flock adds at least 71 percent greater flying range than if each bird flew on its own. In similar fashion, members of an organization can achieve far more in less time than any one individual working alone! Whenever a goose falls out of formation, it suddenly feels the drag and resistance of trying to go it alone and quickly rejoins the group to take advantage of the power of the flock. Further, when a goose gets tired, he rotates to the back of the formation and another goose takes over. It pays to share leadership and take turns doing hard jobs. One more moral and I will quit the lesson. Geese honk from positions in the rear to encourage those in front to keep up their speed and their good work. Words of support and inspiration help energize those on the front line of leadership.

Every member who ever questions whether they really want to continue their membership, and every former member and nonmember should reflect on the message of the geese. If we have the sense of a goose, we will stand by each other when things get rough, and we will stay in formation with those headed where we want to go.

Every physician practicing in San Mateo County should consider becoming a member of SMCMA and CMA. It is increasingly difficult to stand alone in a system where change is a constant. To effectively communicate physician ideas, accomplishments, and goals, physicians must come together and stand as a united group to protect the integrity of the profession. It is really imperative that all physicians stay organized. It is so easy to drop out. Instead I hope members will help us get nonmembers to fly in formation and join in our efforts to bring back into the ranks a former member or that colleague who is reaping the benefits fought for by organized medicine but who is not supporting the cause.

As noted in this edition of the Bulletin, the CMA has won a major battle by suing the largest health plans to stop downcoding and reducing reimbursement for the care you have provided their insured patients. CMA battled Blue Cross on its own and won. Along with other medical associations across the country, CMA has battled the other insurers, and one by one the carriers are settling their cases and agreeing to stop many of the abusive practices that were challenged in the lawsuit.

All physicians benefit from much of the work of organized medicine, and unfortunately, many of you let your colleagues get away with leaving you to do all the hard lifting. During our upcoming 100th year of existence, I hope you will help get physicians united in the cause of organized medicine by supporting the SMCMA and CMA. Just remember how much stronger we will be if we follow the example of the geese and fly in formation.