Junk Food, Freedom of Choice, and Cruel and Unusual

 

 Punishment

 

By Dexter Louise, M.D.

 

                            


 

 

As a physician and a member of my local school board, I am concerned when I read about the epidemics of overweight and obesity in our adults and children, and the increase in juvenile Type 2 diabetes and lack of fitness in children.  It concerns me to read of children with 25 hours of screen time per week (including TV, computers, computer games) and the belief of some children that a healthy serving of vegetables consists of an extra large serving of French fries in a McDonald’s “Value Meal.” Please don’t get me wrong. I believe deeply in freedom of choice. Any of us can choose to eat anything, any time, in any amount. And Americans do just that, but too many are choosing the wrong foods, in excessive amounts, leading to the alarming rise in overweight and obesity in both the adult and child population.
    The Surgeon General’s 2001 report stated that more than 60 percent of adults and about 20 percent of children are overweight or obese. This is double or triple the numbers of just a generation earlier. 
    As if poor diets weren’t bad enough, more and more kids are becoming “couch potatoes” and/or “screen addicts.” Sadly, according to the 2001 California Physical Fitness Test, some 20 percent to 40 percent of the children tested are unfit. I would hate to see the data on adults.
    It is now common knowledge that overweight/obesity and childhood Type 2 diabetes are at epidemic proportions in the U.S. Moreover, many studies show a clear relationship between obesity and increases in cardiovascular disease, hyperlipidemia, hypertension, and strokes. There was a time when heart disease was a disease of seniors but the age of these “seniors” has crept down steadily during the last decade. People in their 30s, 40s and 50s are now having heart attacks and coronary artery bypasses. And to make matters worse, many opt to treat or counteract these diseases with pills rather than making lifestyle changes such as adopting healthier diets and getting adequate exercise.  
    There is a big price to pay for such poor choices, and it results in cruel and unusual punishment for our kids. Childhood obesity and lack of fitness put generation after generation at significantly increased risk of multiple major diseases and medicine cabinets full of pills. For what is the fate of the overweight/obese child? Unfortunately, 80 percent of these children remain overweight or obese as adults. As for adults, the failure rate of weight loss programs is 95 percent. So how do we address the problem? Can the problem be solved?

Taking a Hard Look at Junk Food
As a member of my local school board, I have a great interest in what goes on in our schools and with our students. I believe that one of the biggest reasons for the obesity problem is fast or junk food. I define this as food that is high in calories, low in nutritional value, and loaded with sugar, salt, and oils, both saturated and unsaturated.
    McDonald’s is one of the worst offenders, a real junk food pusher. Their food fits my aforementioned definition to a tee. McDonald’s serves super-size portions that far exceed an individual’s dietary needs, and it offers these portions at a bargain rate. A “Value Meal” includes a Big Mac, 7 ounces of fries, and a 42-ounce Coke, weighing in at a hefty 1,600 calories, more than most children need on a daily basis, and about 75 percent of most adults’ daily calorie needs. None of this food delivers a nutrient value in proportion to the size of the serving.
    Moreover, in order to build consumer brand-name loyalty, McDonald’s targets children with toys, playgrounds, all-you-can-drink sodas, and other manipulative strategies that its marketing consultants dream up. McTeacher’s Night is a particularly offensive example. Teachers serve junk food to their students and parents at a local McDonald’s, with a small percentage of the profits going to the school. It is a corporate strategy that misuses the teacher role model to increase market share and build consumer loyalty. What a message to deliver to our kids.

Another junk food offender is the soda industry. Soft drink makers provide soda-dispensing machines at no cost to the schools because the profits made far exceed the cost of servicing the machines. These companies literally buy their way into schools by offering a percentage of profits to the school, or by offering sports uniforms, scoreboards, and other incentives, in hopes of having exclusivity over other companies. As with McDonald’s and other junk food purveyors, who brag about being valuable “partners” to schools, a soda company’s healthy bottom line only results in short-term gains for the schools and long-term punishment for the unhealthy children, who become habituated to sugar, salt, fats, and caffeine and hence gain weight.
    Those of you who really want to gather ammunition against the fast food industry should check out the book Fast Food Nation: The Dark Side of the All-American Meal, by Eric Schlosser. It is an easy weekend read, and I hope it encourages individuals to become local champions in schools and the community in addressing the problems of junk food and obesity.

A Local, Grassroots Approach
I looked at the problem of obesity and junk food and disease and I looked at the top-down approaches of reeducation. Having raised four children and being very familiar with the limitations of such an approach, I said to myself and to members of this medical society, “There must be a better way.” 
    In 2002 the San Francisco Medical Society introduced Resolution 112-02 at the CMA House of Delegates, to initiate and promote a grassroots approach to addressing the issue of overweight and obesity by reducing junk food in our schools. This led to a pilot project, student based and student driven, which began in March 2002, at the middle school in my school district in Moraga. 
    The project began with me, as a volunteer and a community physician, talking to the students about obesity and junk food, and their relationship to diabetes and other diseases. I told them, “As a physician, I can lecture to you about the problem, but I don’t want to. I want you to do the research, define the problem, and address the problem. You have many resources and you can take responsibility for the next steps.” To my delight, the students eagerly took up the challenge.

Students Take Charge
The class formed a health committee that achieved a number of goals during the next 12 months. They held student taste testings and analyzed the nutritional value of food served at the cafeteria. They asked vendors to bring samples and provide nutritional information. They had the snack offerings and lunch menu changed to include more healthy foods and at least one vegetarian lunch choice per day. They went so far as to get the prices of unhealthy drinks (i.e., sodas) increased and the prices of healthy drinks (juices, water, and milk) lowered. The students also held health awareness weeks, when they educated other students about obesity, disease, and healthy foods.
    Finally, the students initiated removal of two soda dispensers and had a “Milk Chug” machine installed to dispense milk, water, and juice. I recently had the privilege of observing lunch hour at this school and saw kids choosing the Milk Chug machine over the soda machine by a rate of 10 to one. Students lined up 10 to 12 deep to purchase milk. I saw additional milk purchases during the snack periods between classes. I learned that the milk machine must be restocked daily, while the Coke machine needs restocking only once a week, if that. The students plan to eventually eliminate the remaining soda machine. What I observed was real “buy-in” to a health program the students developed and are running themselves.
    The success of the program, in just one year, lies in the fact that the students decide whether there is a problem, what the issues are. They determine what measures are appropriate and effective for their schools and their community. They decide how to manage junk food in their schools and in their lives, and how to improve their own health and the health of others, including their families and friends. The principal of the school says, “What I find exciting is that the kids are taking ownership, rather than having it forced on them by adults, which in my experience never works anyway.”


One Step Further
I brought this student-based, student-driven pilot project to the attention of the California Medical Association Foundation earlier this year. The foundation chose to include it in its major multiyear project to address obesity and childhood Type 2 diabetes. In addition, the SFMS advocated for this grassroots approach to the San Francisco Board of Supervisors Task Force on Nutrition and Activity and to the San Francisco Unified School District Task Force addressing student health. Senator Tom Torlakson (D-Antioch) has taken a great interest in this program and is helping to implement it at the state level.
    In conclusion, I would like to remind readers that while the focus of this grassroots approach must be on the students and their involvement, the program must begin with a community physician. The local physician has a certain credibility and respect, because he/she does not just talk about food and obesity and disease; he or she is responsible for treating patients who are obese or have associated diseases. It is my hope that community physicians will volunteer to partner with a school. These physician champions can anchor this grassroots program and engage and challenge the students to take responsibility for their future health, to make the right choices, and to teach others to make the right choices when it comes to food and health. It is my belief that we will make a significant difference, one school at a time. 


Dr. Louie is an otolaryngolosist in San Francisco. This article first appeared in the May 2003 edition of San Francisco Medicine.