SMCMA Physician

CMA & SMCMA Update Brand

Since 1856, the California Medical Association (CMA) has supported physicians and the practice of medicine to keep the Golden State healthy and thriving. CMA’s success is rooted in our ability to effectively connect, communicate and engage with members. Because together, we are stronger.

“Diverse organizations like CMA need a bold brand and modern website to reinforce our mission through impactful design, messaging and imagery,” said CMA Vice President of Strategic Communications Laura Braden Quigley. “Our website was last updated in 2011, and our brand family had been untouched since the early 1990s. Given that CMA’s family includes 37 county medical societies, a political action committee, a foundation and other partners, it is critically important to demonstrate a cohesive and consistent brand across all communications channels, affiliates and platforms.”

CMA’s website functionality, design and content strategy was reimagined with a focus on membership recruitment and engagement. Enhanced features of the new website include:

1. My CMA: From public health to Medi-Cal, choose your preferences for custom content and personalized alerts.
2. Mobile Responsive Design: CMA’s new site is optimized for mobile devices, so you can stay engaged from your phone or tablet.
3. Search: The new and improved search function returns more relevant results, making it easier for you to find what you need.
4. Grassroots Action Center: The Grassroots Action Center is the new hub for all of CMA’s advocacy efforts. Make your voice heard, join the Physician Advocate program, receive training from CMA experts and more!
5. Policymaking: Submit and comment on resolutions through CMA’s year-round policymaking process.
6. Discussion Forums: With improved features, we’ve made it much easier and faster to connect with physician colleagues.
7. Legislative Hot List: Receive real-time updates on health care legislation impacting your patients and medical practice.
8. Newsroom: In addition to press releases and breaking news, CMA now has media training and other resources available, just for members. You can also join our Social Media Ambassador program or become a Media Surrogate!
9. Join CMA: We have streamlined the application process so it is fully integrated with our membership database. Join or renew today and immediately get full access to your “My CMA” dashboard and valuable member benefits.
10. One Login: We’ve simplified the login process so you don’t have to keep track of multiple usernames and passwords. The joint CMA/county login means that your county medical society login now grants access to your CMA account.

“CMA’s brand and website serve as powerful recruitment and engagement tools to keep California’s physicians at the forefront of an ever-changing health care landscape,” said CMA President Theodore M. Mazer, MD “It also sends a bold message to physicians that we continue to be ready to embrace tomorrow’s challenges and opportunities. Much has changed since 1856, but CMA’s mission remains constant: to promote the science and art of medicine, protect public health, and better the medical profession.”